LV

LV

Tuesday, January 10, 2012


LVMH Moët Hennessy is a French multinational luxury goods conglomerate headquartered in Paris, France. They partnered with Louis Vuitton and created LVMH, Today the powerhouse owns many brands such as Sephora, Givenchy, Celine, YSL, Hermes, Dior, Fendi, and many more. Louis Vuitton continues to grow today with so many ways that have and share an input of fashion and living a luxury lifestyle.



The Louis Vuitton company carefully cultivates a celebrity following and has used famous models and actresses. Since the 19th century, manufacture of Louis Vuitton goods have not changed: Luggage is still made by hand. The Louis Vuitton brand and the famous LV monogram are among the world's most valuable brands. According to a Millward Brown 2010 study, Louis Vuitton is the world's 29th most valuable brand, right after Wells Fargo and before Gillette. Louis Vuitton's current CEO is Yves Carcelle and the creative director is Marc Jacobs.

Here is a picture of Yves Carcelle.
Underneath is a picture of Marc Jacobs.

Here is a picture of a mural done inside of a Louis Vuitton store of all three creators and founders of this great powerhouse. Take a look...

After the reign of George Vuitton, it was passed down to George Vuitton's grandson, Gaston Vuitton. As the family took great responsibility, the brand became larger. And since 1854, Louis Vuitton has gone farther than Louis, George and Gaston could ever imagined. They created a powerhouse for fashion and is today's most know brand luxury retail.

Here is a picture of Gaston Vuitton

Louis Vuitton later passed his legacy down to his son George Vuitton. Four years after Louis Vuitton's death, George created the monogram logo which is the most famous Louis Vuitton pattern. This pattern was introduced in honor of his dad. The flowers in the pattern represent the Japanese culture. They symbolized family identification and also medieval architecture from churches in Europe. The Louis Vuitton symbol is the representation of the man who created it.. his father, Louis Vuitton.

Thursday, January 5, 2012




More Pictures of Louis Vuitton's famous trunks.
Ingredients: Brass and Coated Canvas along with wood on the interior

Louis Vuitton is famous for constructing his canvas trunks. As a child, his family owned a woodmill outside of Paris. Learning from them, he became very good at creating wood trunks and came up with a unique idea. Instead of using leather to make a trunk, why not use canvas? Canvas is much lighter and durable for wet weather such as rain and sleet and snow. With leather, it tends to become a dewy paste when wet and will soak everything on the inside. This was a genius idea because he was the first to create this. People from all over the world would come to Louis Vuitton's place in Paris to buy a trunk before going on long voyages around the world.